Half of Small UK Businesses Don’t Have a Website
In a recent market research study, 46 percent of those asked said it’s a myth that every company needs a website. And they’re right! Businesses that don’t want to be successful shouldn’t spend the time and money to develop a company site. So every company doesn’t need one.
Yes, you can still be found in online phone directories and on Google maps and such, without a company website. But does that impress prospects? Does your company have a Facebook page with a company site to link to? I’m doubtful.
Last year showed 32 percent of small-business owners surveyed said they would work on Web development if they had more time or more money to devote to it. Perhaps as business improves, we’ll see more websites sprout?
The no-website attitude reminds me of a prospective client I interviewed recently. He wanted to hire me to write content for his website–as soon as he landed his first client. How would he do that without the site to sell the company’s services? He wouldn’t–I’ve never heard back from him.
If you’re on the fence about having a website, I have one question for you: How many big, successful companies don’t have a website? More than likely none. That’s because a company website is just a basic, must-have marketing tool for the 21st Century.
Even better, online it’s a level playing field for small business. You can make your company look just as good as bigger competitors, for very little money. Why would you pass up that chance?
If you don’t have a company website. Why don’t you have one? Do you have plans to get one in 2011? Do you believe small businesses don’t need websites? How do customers find you online, or do you not get customers through the internet?
For the price of one small page ad in your local newspaper or magazine, you can get your presence on the internet, with as many pages as you like. Placing your name and your brand where your prospected customers are looking first, the internet.